Privacy Policy

1. Who we are

Boca Autohaus Motors LLC
1451 NW 1st Court
Boca Raton, FL 33432
(561) 395-5566
Privacy contact: use the contact form

2. Information we collect

We collect information you provide directly to us, information collected automatically when you use the Site, and information from third-party sources.

Information you provide directly

• Contact form submissions — when you fill out a form on the Site, we collect the information you provide (typically: name, email, phone number, vehicle information or service request, and any message content).
• Quote requests — when you request a quote, we collect the information needed to respond (typically: contact details plus vehicle / service specifics).
• Phone calls and emails — if you call us or email us directly, we collect whatever information you share during that communication.
• Chat interactions — if you use the chatbot on our Site, the content of your conversation is stored to provide service continuity and improve responses.

Information collected automatically

• Usage and analytics data — we use Google Analytics 4 to understand how visitors use the Site. This includes pages viewed, referral sources, device type, general geographic location (city-level, not precise), and interaction patterns. Google Analytics uses cookies and processes IP addresses in a form that reduces identifiability.
• Cookies and similar technologies — we use cookies to enable core site functionality (session management), measure analytics, and improve user experience. See Section 6 below for details.
• Server logs — our hosting provider maintains standard server logs including IP addresses, timestamps, and requested URLs.

Information from third parties

• Google Business Profile — if you find us through our Google Business Profile listing, Google may share certain data with us (such as click-throughs to our Site). We treat this data under this Policy.

3. How we use your information

We use the information we collect to:

• Respond to your inquiries, quote requests, and service requests
• Schedule and deliver the services you request
• Communicate with you about your vehicle, service, or appointment
• Send service-related communications (appointment reminders, service completion notices, invoices)
• Send marketing communications, only with your consent and with an easy way to unsubscribe
• Operate, maintain, and improve the Site and our services
• Protect against fraud, abuse, and security threats
• Comply with legal obligations

We do not sell your personal information.

4. Who we share it with

We share your information only with the following categories of parties, and only as needed for legitimate business purposes:

• Service providers and processors — companies we use to operate our business and the Site, including:
  • Hosting provider: Kinsta (web hosting infrastructure)
  • Analytics: Google Analytics 4
  • Website platform: WordPress
  • Customer Relationship Management: UltraSmart (our CRM platform)
• Legal and regulatory — we may disclose information when required by law, subpoena, court order, or to protect our legal rights, the safety of our customers, or the public.
• Business transactions — if we are involved in a merger, acquisition, or sale of assets, your information may be transferred. We will notify you before it becomes subject to a different Privacy Policy.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

5. How long we keep your information

We retain your information for as long as reasonably necessary to provide our services and fulfill the purposes described in this Policy, or as required by law:

• Contact form submissions and service records: typically retained for 3 years from last interaction, or longer if required for warranty service (our 48-month / 48,000-mile warranty requires retention for the warranty period)
• Analytics data: Google Analytics default retention, currently 26 months
• Marketing communications: retained until you opt out

6. Cookies and tracking technologies

The Site uses cookies and similar technologies for the following purposes:

• Strictly necessary cookies — required for core site functionality (session state, security, form submission). These cannot be disabled without breaking the Site.
• Analytics cookies — Google Analytics 4 uses cookies to count visits and understand usage patterns. You can opt out via the Google Analytics Opt-Out Browser Add-on.
• Functional cookies — the chatbot may set a cookie to remember your conversation. You can disable this in your browser settings.

Most browsers let you control cookies through their settings. Blocking all cookies may cause parts of the Site to stop working correctly.

7. Your rights

Depending on your state of residence, you may have the following rights:

• Right to access — request a copy of the personal information we hold about you
• Right to correction — request that we correct inaccurate information
• Right to deletion — request that we delete your personal information, subject to exceptions (e.g., we must retain records for warranty service)
• Right to opt out of sale — Boca Autohaus does not sell personal information, but you may request confirmation of this in writing
• Right to non-discrimination — we will not discriminate against you for exercising these rights

These rights apply particularly to residents of California (CCPA / CPRA), Florida (Florida Digital Bill of Rights, where applicable), and other states with comprehensive privacy laws.

To exercise any of these rights, submit your request via our contact form, call us at (561) 395-5566, or write to us at the address in Section 1. We will respond within 45 days of receiving a verified request.

8. Children's privacy

The Site is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us and we will delete it.

9. Data security

We maintain reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission over the internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

10. International users

The Site is operated from the United States. If you access the Site from outside the United States, your information may be transferred to and processed in the United States, where data-protection laws may differ from those in your country.

11. Third-party links

The Site may contain links to third-party websites, including Google Maps, social media profiles, and other services. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies.

12. Changes to this Policy

We may update this Policy from time to time. If we make material changes, we will post the updated Policy with a new Effective Date at the top. Your continued use of the Site after changes take effect constitutes your acceptance of the revised Policy.

13. Contact us

For questions about this Privacy Policy or to exercise your rights, contact:

Boca Autohaus Motors LLC
1451 NW 1st Court
Boca Raton, FL 33432
(561) 395-5566
Contact form

This Privacy Policy was last updated on 2026-04-21.